Keep Omaha Beautiful is a volunteer-based community action and educational organization that teaches citizens and area businesses about litter reduction, recycling, and solid waste management. Keep Omaha Beautiful is mission driven to empower the people of Omaha to keep our community clean and attractive. As a state affiliate of Keep America Beautiful, KOB believes that our city is a wonderful place to live and is dedicated to keeping Omaha litter-free, beautiful and environmentally sound.