Keep Omaha Beautiful (KOB) is a nonprofit serving the Omaha community since 1959. KOB promotes a healthy urban ecosystem through environmental education, service, and advocacy. Core programs include curriculum, outreach, and events designed to address the topics of: litter and waste reduction, recycling, pollution prevention, and tree canopy improvements. The organization inspires and educates people about how to help care for the environment and contribute to a healthy, sustainable community.